Historically, many considered patents, trademarks, and other intellectual property (IP) as merely legal instruments to protect innovation. But in recent years, IP has emerged as a principal source of competitive advantage. And, Real Options provide a sound framework for valuing these important assets! Read more
Measuring Brand Equity
When measuring brand equity, it’s important to clarify the perspective from which the brand is viewed. After, a thorough assessment of various qualitative factors such as brand awareness, perceived quality and reach is vitally important. Read more
Determining Lost Profits from IP Infringement
The Federal Circuit defines compensatory damages as lost profits caused by infringement, but the method by which lost profits are determined isn’t always clear. Various cases highlight the need to examine several variables to ensure accuracy and defensibility during IP litigation. Read more
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